Together, we seek the beauty and joy in all things: our skin, ourselves, our communities, our planet. That’s living life the Hawaiian way—join us.



We craft each and every bottle for you—with both your inner and outer beauty in mind. From our signature Hawaiian-inspired scents to quality ingredients you can trust, we create products that nourish and protect your skin, invigorate your senses, and grant you a sense of peace and well-being.

Protecting your skin has been, and always will be, our most important calling. For two decades this commitment has earned us the Skin Cancer Foundation’s Seal of Recommendation for safe and effective sun protection.



People, animals, and our planet are at the core of everything we do. Our formulas promote healthy skin by preventing sun damage and premature aging.

They’re also certified PETA Cruelty-Free, meaning our products are developed with absolutely no animal testing, and we’ve made a commitment to avoid selling in any market where animal testing is required.

Finally, as pioneers in the initiative for reef-friendly formulas, 90% of our products are oxybenzone and octinoxate free, with efforts underway to reach 100% by 2021.



Inside each of our bottles, you’ll find the best of Hawaii. Our quality ingredients and signature tropical scent—a blend of papaya, guava, mango, plumeria, and passion fruit extracts—create more than a sunscreen. They unlock a multisensory experience that transports you to the tropics and invites you to embrace life the Hawaiian way, using your senses.

Our sensorial products celebrate the sights, sounds, smell, and feel of Hawaii that can be infused in your everyday beauty routine, as well as your overall approach to life.



Every day we strive to embody the Hawaiian way of life—where body, spirit, and community connect and thrive as one. Our trusted sun care products invite you to embrace this lifestyle too.

Because when we all strive to better ourselves and our community, we can help better the world by fostering moments of connection, allowing us to spread more joy on to others.