our story
For over 50 years, Hawaiian Tropic has been inspiring consumers to embrace the transformative effects of the sun and unleash their sexiest self. Every product is formulated to make skin look and feel luminous while keeping it protected and smelling irresistible.
made for sun loving
We want to make sun fun again because we believe the best days begin outside savoring warm breezes and sun-kissed skin. It's our purpose to make products that keep your skin protected so you can go out + live your best life in the sun.
sustainable suncare
When it comes to our packaging, we continuously look for ways to improve our efforts relative to how we can reduce materials, use more recycled/recyclable material, and help you in your recycling efforts. As we look ahead, we will continue to make decisions and innovate, keeping your needs and the potential impact our products can have on the environment top of mind.