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our story

For over 50 years, our brand has been committed to creating suncare inspired by the beauty of Hawaii.
From our signature scent to the nourishing island botanicals infused in our products, we deliver sun
protection rooted in the goodness of the tropics to help your skin thrive.

skin-loving suncare you can trust

At Hawaiian Tropic®, we make skin-loving, Hawaiian-inspired suncare that helps enhance the beauty in yourself and the world every day. We offer a variety of products to cover all your suncare needs.

commitment to cruelty-free

Part of our commitment to you is our commitment to the world around us and all its inhabitants, which is why we never test on animals, and refuse to sell our products in countries where animal testing is required. Hawaiian Tropic is a proud recipient of the PETA Cruelty-Free certification, which means we do not conduct or commission any animal tests on ingredients, formulations, or finished products.

sustainable suncare

When it comes to our packaging, we continuously look for ways to improve our efforts relative to how we can reduce materials, use more recycled/recyclable material, and help you in your recycling efforts. As we look ahead, we will continue to make decisions and innovate, keeping your needs and the potential impact our products can have on the environment top of mind.

our values

Together, we seek the beauty and joy in all things: our skin, ourselves, our communities, our planet. That’s living life the Hawaiian Tropic way—join us.



we craft each and every bottle for you—with both your inner and outer beauty in mind. from our signature Hawaiian-inspired scents to quality ingredients you can trust, we create products that are designed to nourish and protect your skin, invigorate your senses, and grant you a sense of peace and well-being.



people, animals, and our planet are at the core of everything we do. Our formulas promote healthy skin by preventing sun damage and premature aging. They're also PETA certified Cruelty-Free, meaning they are developed with absolutely no animal testing, and 100% of our products are free from oxybenzone and octinoxate.



our quality ingredients and iconic tropical scent—a blend of papaya, guava, mango, plumeria, and passion fruit extracts—create more than a sunscreen. They unlock a multisensory experience that transports you to the tropics.



our trusted suncare products invite you to embrace a lifestyle where where body, spirit, and community connect and thrive as one. Because when we all strive to better ourselves and our community, we can help better the world by fostering moments of connection, allowing us to spread more joy on to others.