our story

For over 50 years, our brand has been committed to creating suncare inspired by the beauty of Hawaii. From our signature scent to the nourishing island botanicals infused in our products, we deliver sun protection rooted in the goodness of the tropics to help your skin thrive.

made for sun loving

We want to make sun fun again because we believe the best days begin outside savoring warm breezes and sun-kissed skin. It's our purpose to make products that keep your skin protected so you can go out + live your best life in the sun.

commitment to cruelty-free

Part of our commitment to you is our commitment to the world around us and all its inhabitants, which is why we never test on animals, and refuse to sell our products in countries where animal testing is required. Hawaiian Tropic is a proud recipient of the PETA Cruelty-Free certification, which means we do not conduct or commission any animal tests on ingredients, formulations, or finished products.

sustainable suncare

When it comes to our packaging, we continuously look for ways to improve our efforts relative to how we can reduce materials, use more recycled/recyclable material, and help you in your recycling efforts. As we look ahead, we will continue to make decisions and innovate, keeping your needs and the potential impact our products can have on the environment top of mind.